YouTube and Vimeo

YouTube

We use YouTube for a variety of different reasons and not just as a social media platform. These include:

  • Unlisted videos for teams or departments to embed videos on private websites or student platforms, or information that is strictly for paying students and not the public. This includes The ACE Team videos for example.
  • We publicly share videos such as testimonials, graduation videos, informative videos, YouTube Shorts, etc. These are videos which contain information that can be accessed by non-paying students, can be used as promotional marketing materials, or embedded into webpages.

We upload all videos onto YouTube to ensure they’re uploaded correctly, allocated to the correct playlist, and have a thumbnail.

We don’t get many comments, but make sure to respond to any we do.

Thumbnails

All YouTube videos must have a thumbnail. The ACE Team has their own template in Canva, and for any others these will need to be created before being run past creative services to ensure they are on-brand.

Titles & Descriptions

  • Titles need to be short and to the point. Such as The ACE Team – Python for beginners.
  • Descriptions need to be nice and long, and must contain the below.
  • Within the first sentence you need to use your keyword, and then repeat your keywords often throughout the description. Your keywords also need to be easily searchable terms, inline with SEO
  • You must describe what’s happening in the video as this helps to organically push it through SEO
  • Include your desired outcome for the video, so after watching the video, what should people do? This is where you can include any links.
  • Include hashtags which relate primarily to your video, then to your target audience, and then to your channel. Make sure to choose hashtags which have search results, and a mix of high and low videos registered with their use. You can include some original hashtags, but these should take up no more than 30% of all the hashtags you use. Hashtags need to be reserved for the end of your description.
  • Make sure to do a readability check on your description, to ensure you’re using language that can be easily understood by pre-sessional english or pathway students, but make sure you’re still including your keywords.
  • Remember, YouTube relies heavily on SEO. So using keywords and key searchable terms is the best way to help organically push your video. The more you repeat them, the better. But make sure they sound organic, and not repetitive.
  • Descriptions for video uploads for the international student recruitment team will be provided by them.

Vimeo

The whole team has access to our Vimeo, and the password can be found on the marketing systems doc. They can upload their own videos as we don’t use this as a social media platform, and it’s mainly used for teams to embed their videos into webpages and platforms.

We monitor who has external access to our Vimeo, and currently this is unthinkable as we have only 3 spots for separate access to our platform. When adding users to our Vimeo, ensure you’re only adding them to the folders that they will need to access, use and review