SOFTWARE AND ACRONYMS
We use many different platforms, and are a lover of acronyms, so here's your handy breakdown of what everything is.
Trello: Trello is our project management software, where we track everything we do. If it's not on Trello, it's doesn't exist!
Teams: This is where we communicate with each other.
SharePoint: This is where we store everything communally, from photos and videos, to spreadsheets, documents, etc. In the social media team we store everything in a communal location to prevent anything from being lost.
SalesForce: This is where we store all of our student data. When we have students apply to study with us, that lead is stored on SalesForce, and captures the entire student journey. We do not have access to this, but have access to a report to see our leads, or you can reach out to the student recruitment marketing team who can share the leads generated through organic social media.
Bynder: This is our online digital asset management system. Here we store all edited contnet such as photos, videos, social media reels, office templates, logos, documents, etc which can be used by both marketing, the wider business and external partners.
Bitly: This is our link shortner so that we can track links, make the visually appealing, and create QR codes.
SproutSocial: This is our social media management tool, where we schedule all our content, review performance, generate reports to send to the team, conduct social listening, can monitor reviews, answer messages and comments, and build chat bots.
Marketing Request Form: This is a microsoft form where people fill out requests to send to the marketing team, and this can come from anyone within the business.
Tracked Links: or UTM's are how we see who is clicking our links and if they turn into a lead to monitor return on investment. This document contains all our UTM's.
Foleon: The social media team doesn't use this often, but this is what we use to create our interactive digital prospectuses and any other landing pages which provide information and don't collate personal data.
Adobe Creative Cloud: This is what we and creative services use to create our assets, primarily using Photoshop, Premier Pro and In design.
CapCut: We don't typically use this, but sometimes we use their sounds or templates, and it's an online video editing software.
InLine: This is what Lauren's team use, and it stores any merch we have created or collateral, and is where recruitment teams can order collateral from.
AAG - At a glance (a shorter version of a prospectus)
NUL - Northumbria University London
DL - Distance Learning (this means online learning)
NUL DL- Northumbria University London Online (we currently offer online courses for NUL)
UUBC - Ulster University Branch Campuses (located in Birmingham, Manchester and London, and they have an international and domestic audience).
SU - Solent University
SUC - Solent University Centres (currently located in Birmingham, London and Manchester. We only recruit domestically for Solent Centres)
Swan- Swansea University (currently in London and Birmingham, domestic students only for now until September 2026)
LMET- London Metropolitan University (based in London, Birmingham, Manchester and we recruit domestically for them)
International Pathway Programme - This programme covers any pathway which is for international students, such as IY1, IFP or IMFP.
IMFP- International medical foundation programme (this is with main campus NU) and offers students the same as the IFP but it's specific for medical studies.
Student Futures and Careers - The team which looks after careers support for students.
Compliance- The team who looks after everything to do with student visas and visa compliance.
CAS- confirmation of acceptance of studies. This is an electronic official document which is given to students and they use the 14 digit number on it to apply for their student visa, without it they cannot apply for their visa.
SRM- Student Recruitment Marketing, this is the marketing team who aligns with sales that drives marketing campaigns, content and events which delivers leads and are heavily strategy focussed. The social media team must remained aligned with them, mimicking their activity within our strategy, this team is lead by Holly Maunders.
Direct- this means students we've recruited ourselves
Agent- This means an agent who has recruited students for us.
IY1- International year 1 (this is a year at the start of a degree which helps international students adjust to their course)
QAHE - QA Higher Education (us)
UG - undergraduate
PG - postgraduate (also known as a masters)
RAV - Roseberry Avenue (branch campus located in London with a student hub across the street)
LRH - Louisa Ryland House (birmingham campus)
Fitz Will - Fitzwilliam house (next to the Gherkin in London, a branch campus for domestic students)
IH - International House (branch campus, located in the same building which QA Group also uses)
Main Campus - This is our university's main, original campus.
Branch Campus - This is the campus we've opened on behalf of our partners, we have ones located in London, Birmingham and Manchester.
Embedded Pathway College - This is the embedded college we open on main campus, it's where students student the IFP.
ACE - The Academic Community of Excellence (your lecturers teach you what to study, and ACE helps you learn how)
IFP - International Foundation Programme (a programme international students have to successfully complete to progress onto their main degree at main campus universities like Northumbria University and Solent University Southampton. This programme improves their English, teaches them key skills needed for their course and gives them the needed requirement to progress onto their chosen degree.
MSB- Marketing service and brand team. This team is lead by Sophie Vale and covers creative services, student retention and marketing services, this is where social media sits.
Creative Services- This is led by Billy Bingham, and they create all our videos, collateral, etc.
International recruitment- students recruited from everywhere but the UK
Domestic recruitment- students only recruited from the UK (citizens, right to remain, etc)