SOCIAL MEDIA REQUESTS
Because who doesn’t want to go viral?
You’ll get ‘quick questions’ and ‘quick favours’ a lot on teams or in conversations. It’s important that all of these are recorded to monitor the teams workload.
1. The wider business will submit a request through the marketing request form. If they don’t submit it through the request form, typically we don't do it. These requests then go to Kat and Sophie who then filter them down to us. If the request is from someone within the marketing team, then they submit it directly onto our Trello board, or for any large jobs, they'll also submit marketing requests.
2. Once a request has been submitted through the form, it’ll then be moved to the Social Media Requests list on our Trello board. Any requests made from the internal team will also go here, using the card templates. If you have a conversation with someone and agreed to work on something for them, they MUST create a Trello card for this using the template, including all relevant information and assets.
3. Once you’ve received the request, you need to work out the timescale. How long will it take to get assets created, to get partner approval, etc and inform the requester if more time will be needed. Sometimes requestors will supply their own captions and content which makes our job a lot easier!
4. You’ll also need to review our content calendar to see when the post will fit in, and offer potential dates to the requestor
5. Once your timeframe is complete, you can create your post and must ensure to run it past the requestor BEFORE it goes live after it’s gone through our marketing approval process.
6. Once your piece has been approved and scheduled, make sure to move it to completed work.
If you receive a request, that is then delayed or no longer going ahead leave a comment on the card and move to completed work. If it’s just delayed, ensure to leave a comment, and advise the requestor to submit a new request closer to the time. Do not leave requests on the board if they’re delayed for more than a few weeks.