LONG FORM VIDEOS FOR QAHE & PARTNERS

Long form videos are structured slightly differently but do follow much of the same guidance as reels. Longer form videos are classed as landscape videos, and are typically shared on YouTube, LinkedIn, and Facebook.

Things to remember.

  • Longer form videos require an increased input from creative services. If you’re stuck regarding elevating your content, you can brainstorm with the social media team, or marketing team on a colab-corner on Wednesdays, then gather your ideas and head to the design drop-in where creative services will be able to review your content and provide some fun ideas in line with our branding. The design drop-in is held bi-weekly on a Thursday, and you should have the invite in your calendar, if you don’t, please reach out to your line manager.
  • Our videos must contain subtitles, we don’t rely on YouTube captions for longer form videos as sometimes the videos are directly embedded onto websites or sent to partners to use.
  • All videos uploaded to YouTube must have a thumbnail. For anything QAHE branded, or if you’ve got a running theme/series of videos you’re going to post, speak to creative services about getting a template created for us to use.
  • Longer form videos are still shared to social media, for LinkedIn they will be embedded for people to watch and will be uploaded directly onto Facebook.
  • For longer-form videos that aren’t just testimonials, such as the piece about the statements from the #WeAreInternational campaign, an article can be created to be uploaded onto the relevant websites. Ensure you speak to Charmaine Pereira regarding this, and her timeframes on getting something created.
  • Longer form videos still don’t have our logo present throughout and must have a logo-sting at the end with a nice, long call to action.
  • When creating longer form videos, speak to the wider marketing team to see if they have a use for it as they may need another version created that has the logo present throughout the video.
  • All videos must be copy-checked internally, approved internally, and approved externally by partners if it uses their branding.