LinkedIn is a business platform. Think of it as a professional Facebook. If you’re usure if something can go on LinkedIn, ask yourself ‘Could I share this in a team meeting professionally?’. It’s a place to gain business and network.
QAHE's LinkedIn page is a showcase page, which limits some of our abilities such as job postings, etc. However, we still do have an inbox and most needed features.
Everything you need to do, to keep our account healthy!
- Make sure you’re checking our activity, and reposting or commenting on posts where we are mentioned.
- If a business is constantly liking our content, or reposting it, it’s a good idea to make a note of the company. This could lead to a business development opportunity, or a company or social media partnership
- Make sure to respond to all inbox messages, in the same way as other platforms.
- If someone announces they’ve joined QAHE, it’s a great idea to comment on their post welcoming them as this immediately increases our visibility organically
- If you spot someone tagging the wrong QA in a post, or posting about us and not tagging us, reach out to them and ask them to tag us. This is important to increase our reach organically.
- Make sure you’re connected to key stakeholders in the business, this is a great way to stay on top of what they’re doing as they can’t always update us on their amazing activities. Key people can be found on our social media strategy for who to follow to gain content from.
Creating Captions
- You can use the same caption from Facebook, you will just need to evaluate the caption to make sure it’s professional, informative and approachable. The tone being that instead of speaking to a friend, you’re speaking to a colleague.
- You should split your writing up with paragraphs, and captions can be a little longer here and that’s more acceptable. People who are on LinkedIn are typically on it looking for something specific. From industry updates, job opportunities, business information, advice, etc. Media isn’t consumed as fast as on Instagram and Facebook.
- LinkedIn Articles are a great way to push our content, as they also appear on Google search, and have an SEO addition. When writing a LinkedIn article, make sure to o Split your article up with sub-headings o Make sure your article is entertaining to read to help with engagement o Ensure your article is answering a question that students, agents or potential university partners may have o Include imagery where possible o Tag people you talk about within the article o Ensure to speak with the copywriter/s on the international team for support if needed for readability
- There is no sensationalism guidance for emojis on LinkedIn, just make sure to follow best practices for accessibility for those who are visually impaired.
- You need to include about 8-11 hashtags which cover o The target audience for that post o The topic of that post o The target audience for the page (but if it’s a home focused post, don’t include international specific hashtags) o Popular search terms or questions relating to the post o Popular search terms or questions relating to the target audience for the post
- Make sure you’re always tagging other business and staff members who were at an event or appear within the caption. This will organically help increase the reach of our page.
- Include an ‘inspire to action’. This could be a suggestion, a direct call to action, a question, etc. If you’re talking about a link to a course or blog post, make sure to link it and make this your CTA.
- Make sure to run your caption through Grammarly, before uploading it to Trello to be copy-checked.
Comments
- Where possible respond to all comments and encourage a conversation
- For complaints, unless it’s directly harmful or in violation of community guidelines it cannot be removed. If it is in violation, screenshot it and delete the comment.
- Do not provide any information which cannot be found on our website in comments such as emails addresses, and do not ask for personal information. Instead, direct people to message us, or to fill out the relevant enquiry form on our website.
Imagery
- Keep imagery to 1080 x 1350 px this works best for us!
- Do not include our logo. For anything that requires a logo, this needs to be created as an ‘in partnership with’ by creative services.
- Ensure REELs have a thumbnail