Instagram

Creating Captions

• Use emojis sparingly and in line with accessibility. This means don’t use two emotions next to each other and remember to make sure they make sense with your content. For the visually impaired the emojis will be read out, using too many or ones that don’t make sense will be confusing.
• Our tone of voice is friendly and informative. Imagine you’re speaking to your friends and are giving them some helpful advice.
• You need to include about 8-11 hashtags which cover o The target audience for that post o The topic of that post o The target audience for the page (but if it’s a home focused post, don’t include international specific hashtags) o Popular search terms or questions relating to the post o Popular search terms or questions relating to the target audience for the post
• Instagram posts now appear in Google Search Results, meaning your caption needs to have incorporated SEO to help its searchability within the caption of the post.
• Include an ‘inspire to action’. This could be a suggestion, a direct call to action, a question, etc. You cannot add links to instagram, either direct students to where they need to go, or to LinkInBio
• Make sure to run your caption through Grammarly, before uploading it to Trello to be copy-checked.
• Make sure to run your caption through a readability checker to make sure it’s easily accessible by international students who may not speak the same level of English as us.