IDEATION & OVERARCHING APPROVAL PROCESS
From brainstorming to executing your ideas, we want to make sure your great ideas aren’t forgotten!
Brainstorming
To brainstorm with the Marketing Services and Brand Team all you need to do is pop in a colab corner meeting! These occur every Wednesday and you’ll have a placeholder in your calendar already! If you’d like to brainstorm with the wider team or other departments just pop in a quick meeting.
Before and after the meetings, please make sure you’re prepared by taking the below actions:
· Have a plan ahead of time for what you’d specifically like to brainstorm. Asking for social media post ideas is too vague. You need to specify what you’d like to showcase, whether that’s a content pillar, platform, time of year, testimonials, etc.
· Have your idea on a doc or spreadsheet and make sure you’ve got a dedicated space to take notes of what ideas are generated in the meeting.
· After your meeting, collate the ideas along with anyone who would need to be involved and create a Trello card on the Social Media Board.
· Make sure to follow the Trello basic’s for your Trello card.
· Remember to include any major updates about your projects on your Trello card. Whilst it’s great to have conversations in Teams, things can be missed or forgotten so make sure to add a quick note to Trello.
· Have fun seeing your ideas come to life! Once your post has been scheduled, don’t forget to move your card to completed work and to tick off the deadline.
If you have a brainstorming session that goes super well and you end up with a surplus of ideas, make sure to add these to the ideas list and content spreadsheet on Trello!
Overarching Approval Process
Internally, getting things approved can be a quick and easy process. For all content created, make sure to follow the guidelines below BEFORE it’s published. The below table highlights what items should be checked and by who. Please reach out to each person for checks to be done. Unless something it’s urgent, it won’t be checked the same day so this will need to be factored into your timeframes. If your name is in the approval process, the final approval cannot come from you, please go to the next person.
For anything that requires partner approval, it must be approved internally first. Partner approval typically takes up to 5 working days for an initial response and review. Each time you send an updated version back to the partner, you’ll need to add an additional 5 working days to your timeframe. Contact details for partner approval can be located on the Useful Contacts board on Trello.
Internal Approval Process
Please note, when you ask for approval from the MSB team, first send a message in the Marketing Services and Brand Teams chat to see if anyone has scope to check x work, by x date. Please don’t message people directly.
If you've also written or created the content, you CANNOT copy-check your own work.