SOCIAL MEDIA MARKETING OBJECTIVES
These are our overarching objectives, which will support our golden thread, feed into our content pillars and fuel all of our activity.
AUTHENTIC STORYTELLING
Everyone loves a good story, and with the fast pace everyone consumes media, an authentic story is the best way to capture someone's attention. This goal also seamlessly fills
We are fortunate enough to have both students and staff hailing from across the globe. Students have amazing stories to tell, from being the first in their family to own a passport and attend university, to leaving successful businesses behind to change careers, they're filled with stories that'll inspire you, me and the next cohort.
Our staff have the same, each member has an amazing background and love for what they do.
People have always bought into people, and who better for them to buy into than our students and staff?
STUDENT RETENTION
It's not only important to recruit for new students, but to ensure our current students continue their studies with us.
QA Higher Education and our partners offer many courses, with multiple progression options, and this course list is constantly growing. For example, students can begin by studying with us through the International Foundation Programme, and due to receiving the right support, we want them to progress onto an undergraduate and postgraduate courses.
The same applies to our centre courses. The insights team are constantly coming up with new course proposals to help students not only study something that's of interest to them, but by creating courses they can progress onto.
STUDENT RECRUITMENT
We have an entire team who are dedicated to student recruitment marketing, and regional recruiters who are constantly on the move to bring new students on our, and our partners campuses.
Our organic social media strategy works in-synergy with theirs. Ensuring we're replicating their campaigns and efforts on our social media channels.
Often, this involves pushing the same courses as them, sharing organic versions of their paid social ads, showcasing the events the recruitment teams attend, etc.
B2B GROWTH
QA Higher Education is so successful because of our amazing partners and agents.
The business development team are always looking for new university partnerships, and the best way to help them with this is to showcase the success of our current partnerships.
We also work with agents all over the world, who recruit students to come and study at our centres and partner campuses. We're always looking to showcase their hardwork, nurture our relationship with them, and showcase what it's like to work with QAHE.