COMPETITORS & AUDIENCE
Due to the type of our business, we've got a large scope of competitors and a wide audience. Below will give you further insight into this.
Who are our competitors?
In November 2023 we underwent an audit of our competitors, and used this to create a top 10 list of competitors based on their social media activity.
This was done by collating a list of all competitors, reviewing their social accounts, and ranking them from best to worst per platform.
This is presented on an excel document which can be shared upon request (we're unable to link currently due to data migration). Or, you can find it in Social-Info & guides.
Who is our QAHE audience?
Instagram - We have followers from students across all campuses, staff, agents, and prospective students. The global location of prospective students heavily depends on the paid activity at the time. Outside of the UK, currently our top countries are India, Nigeria and Pakistan.
Facebook- Our Facebook is still very small, and has mostly current students or agents following it. Top countries outside of the UK are Pakistan, Bangladesh and Nepal
LinkedIn- Our LinkedIn is mainly staff, agents, partners, alumni and current students nearing the end of their courses. We've seen a slow increase in current students on the account.
UULB Facebook Audience
Most of our audience on the UULB Facebook page and resulting engagement is from current and prospective students. This is where we get most of our enquiries.
The top countries where our audience is based is typically influenced by paid activity as well as organic. The UK audience mainly Birmingham vs London.
Outside of the UK, the top countries are Bangladesh, Pakistan, Egypt, India, Nepal and Morocco.
NUL Facebook Audience
The audience for NUL is heavily current and prospective students, with a few agents regularly engaging with the channel. We also have a few academics who engage with the channel as well.
The UK based audience is mainly from London, but varies as some London students move out of London.
The top countries outside of the UK are Nigeria, Pakistan, Indonesia, India, Bangladesh and Thailand.